𝐕𝐍𝐆 𝐆𝐀𝐌𝐄 𝐁𝐎𝐎𝐓𝐇

From high-speed racing to playful chaos and immersive fantasy, 𝗣𝗿𝗼𝗷𝗲𝗰𝘁:𝗘 brought three VNG game universes off the screen and transformed them into real-life experiential spaces at GAMEFEST. 🌌 The 𝗥𝗣𝗚 – 𝗖𝗕𝗚 Booth opened a fantasy gateway in the middle of the event, featuring pavilion-inspired architecture, layered mountains and spatial depth that made visitors feel like they were stepping into a living game map. 💥 The 𝗚𝘂𝗻𝗻𝘆 Booth exploded in vibrant yellow, with flying mascots and signature splash effects, all wrapped in a bold, high-energy palette that fully captured Gunny’s playful spirit. 🏁 The 𝗭𝗶𝗻𝗴𝗦𝗽𝗲𝗲𝗱 𝗠𝗼𝗯𝗶𝗹𝗲 Booth was developed as a full-on racing arena, complete with winding tracks, iconic signal lights and a central car display, where participants could truly step into the role of a racer. Three concepts, three distinct identities, all driven by one direction: translating each game’s DNA into space, materials and real-world interactive experiences.

___ Client: VNGGames Agency: DVA Media 3D Design: Project:E Creative